Kunal Basu

Marketing · 2007

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Kunal Basu trusts

Their strongest outbound trust, strongest first, inferred from their citations.

  1. S. Roberts (in Marketing)
  2. Steven Hitlin (in Social Psychology)

Papers from Kunal Basu's perspective

Ordered by how strongly the researchers Kunal Basu trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
  2. Consuming People: From Political Economy to Theaters of Consumption
  3. Why We Boycott: Consumer Motivations for Boycott Participation
  4. Supply Chain Specific? Understanding the Patchy Success of Ethical Sourcing Initiatives
  5. Are the strategic stars aligned for your corporate brand? (Harvard Business Review)
  6. The Social and Environmental Responsibilities of Multinationals: Evidence from the Brent Spar Case
  7. Values as the core of personal identity: Drawing links between two theories of self.
  8. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
  9. We Are What We Post? Self‐Presentation in Personal Web Space
  10. The Social Identity Theory of Intergroup Behavior.

Their papers