We Are What We Post? Self‐Presentation in Personal Web Space

By Hope Schau, M. Gilly. 2003

1,273 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/04bc29c7ba491e3af5e3cfbcde080086413fa712

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Citations in the corpus

Through a Glass Darkly: Information Technology Design, Identity Verification, and Knowledge Contribution in Online Communities (2007, background): “Others (Dominick 1999, Papacharissi 2002, Schau and Gilly 2003, Walker 2000) also argue that identity communication can be accomplished through the use of a personal Web page.”
Users of the world, unite! The challenges and opportunities of Social Media (2010, positive): “The key reason why people decide to create a personal webpage is, for example, the wish to present themselves in cyberspace (Schau & Gilly, 2003).”
Online Personal Branding: Processes, Challenges, and Implications (2011, background): “Unlike previous studies of online expression on personal Web sites (e.g., Schau and Gilly 2003; Turkle 1995; Wynn and Katz 1997), we observe both the user (person posting content) and the viewer (person evaluating the information) sides of a dyad in a Web 2.0 setting.”
I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience (2011, background): “Self-conscious identity performances have been analyzed in internet spaces like social network sites (boyd, 2007; Livingstone, 2005), blogs (Hodkinson and Lincoln, 2008; Reed, 2005), dating sites (Ellison et al., 2006) and personal homepages (Papacharissi, 2002; Schau and Gilly, 2003).”
Facebook use, envy, and depression among college students: Is facebooking depressing? (2015, background): “When navigating Facebook, users are exposed to what others say about them (Hong et al., 2012; Schau & Gilly, 2003; Walther et al., 2009), and also to what other users share about themselves.”
The value of participation in virtual consumer communities on brand loyalty (2006, background): “Research framework INTR 16,4 402 Posting in a virtual community provides affectively involved members a way to present themselves, build self-image, and promote their beliefs (Cheung et al., 2004 Schau and Gilly, 2003).”
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016, background): “For example, recall that early work (Schau and Gilly 2003) highlighted the way that online experiences could shape consumers ’ of ﬂ ine lives.”
The Role of Status Seeking in Online Communities: Giving the Gift of Experience (2007, positive): “Individuals who wish to convey status through consumption must do so indirectly through textual communication that seeks to convey the experience of consumption and ownership (Schau & Gilly, 2003).”
The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale (2009, background): “As prior research has suggested (e.g., Schau and Gilly 2003), these findings imply that favorite brands play a self-defining role only for some consumers.”