The Ethical Backlash of Corporate Branding
By Guido Palazzo, Kunal Basu. 2007
118 citations recorded by the source corpus.
Past decades have witnessed the growing success of branding as a corporate activity as well as a rise in anti-brand activism. While appearing to be contradictory, both trends have emerged from common sources – the transition from industrial to post-industrial society, and the advent of globalization – the examination of which might lead to a socially grounded understanding of why brand success in the future is likely to demand more than superior product performance, placing increasing demand on corporations with regard to a broader envelop of socially responsible behavior. Directions for strategic and managerial options are suggested.
Subfields: Information Systems and Management, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/82eaff5d0c8481ef46f9cd2d1272de5abeab28b9
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Information Systems and Management
- Richard P. Bagozzi
- S. Grappi
- Simona Romani
- Stephen Brammer
- A. Millington
- Arnold Japutra
- Stefan Hoejmose
- Lyndon Simkin
In Marketing
- Arnold Japutra
- Stephen Brammer
- Y. Ekinci
- Lyndon Simkin
- A. Millington
- Stefan Hoejmose
- Richard P. Bagozzi
- S. Grappi
In Strategy and Management
- Stephen Brammer
- A. Millington
- Stefan Hoejmose
- Richard P. Bagozzi
- S. Grappi
- Y. Ekinci
- Simona Romani
- Giovanna Michelon
Citations in the corpus
- Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles (2018, background): “when there is a mismatch between the consumer’s social, personal or consumption values and the brand’s actions (Palazzo and Basu, 2007).”
- An empirical examination of the relationship between business strategy and socially responsible supply chain management (2013, background): “In the context of our research, “process” captures the extent to which buyers implement and engage with SR-SCM practices (Lee, 2010), while also emphasising their commitment to such practices and processes (Pedersen, 2009; Pedersen and Andersen, 2006).”
- My Anger Is Your Gain, My Contempt Your Loss: Explaining Consumer Responses to Corporate Wrongdoing (2013, background): “…efforts in business research to understand such diverse phenomena as consumer complaint behavior and market activism (Kozinets & Handelman, 2004; Palazzo & Basu, 2007; Thompson & Arsel, 2004), and could yield vital information for managers and policy makers concerned with understanding when and…”