Prospective Students' Perceptions of University Brands: An Empirical Study
By Roger Bennett, R. Ali-Choudhury. 2009
186 citations recorded by the source corpus.
Subfields: Management of Technology and Innovation, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/63717d1599f22014fb18d8be70233199a114bff6
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Management of Technology and Innovation
In Marketing
- Tamer H. Elsharnouby
- Philipp A. Rauschnabel
- Philippe Kitchen
- Björn Seven Ivens
- Sharifah Faridah Syed Alwi
- Barry J. Babin
- Nina Krey
- Marko Sarstedt
In Strategy and Management
Citations in the corpus
- We've got minorities, yes we do: visual representations of racial and ethnic diversity in college recruitment materials (2013, background): “…slow to take hold on college campuses (Edmiston-Strasser, 2009), are now a widely-discussed topic in the academic literature (e.g. Anetil, 2008; Bennett & Ali-Choudhury, 2009; Bok, 2003; Gibbs, 2007; Gyure & Arnold, 2003; Harrison-Walker, 2010; Hemsley-Brown & Oplatka, 2006; Maringe & Gibbs,…”
- Brand management in higher education: The University Brand Personality Scale (2016, background): “Tangible perceptions like tuition fees and teaching quality (Alwi & Kitchen, 2014; Joseph, Mullen, & Spake, 2012) as well as symbolic and affective qualities like fun, excitement, and passion (Alwi & Kitchen, 2014; Bennett & Ali-Choudhury, 2009) encompass university brand.”
- Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? (2014, background): “…schools or higher educational institutions (HEIs) can effectively position their corporate or institutional brands by using corporate brand image (Balmer & Liao, 2007; Bennett & Ali-Choudhury, 2009; Curtis et al., 2009; Davies & Chun, 2008; Hemsley-Brown & Goonawardana, 2007; Melewar & Akel, 2005).”
- Student co-creation behavior in higher education: the role of satisfaction with the university experience (2015, methodology): “A common approach to measuring student satisfaction in the HE literature is to identify the appropriate items of evaluating the service quality attributes (Bennett & Ali-Choudhury, 2009; Gibson, 2010; Parahoo et al., 2013).”