Siva Muthaly
Organizational Behavior and Human Resource Management · 2010
A researcher in the Science corpus: 2 papers; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Organizational Behavior and Human Resource Management — 29 citations into it
- Marketing — 22 citations into it
- Sociology and Political Science — 14 citations into it
Whom Siva Muthaly trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Siva Muthaly's perspective
Ordered by how strongly the researchers Siva Muthaly trusts endorse each paper. Same corpus, a different order for every researcher.
- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
- The antecedents and consequences of trust in online-purchase decisions
- Developing and validating a multidimensional consumer-based brand equity scale
- Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study
- The Role of Emotions in Service Encounters
- Testing Structural Equation Models
- Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
- An examination of the determinants of customer loyalty in mobile commerce contexts (Information Manager (The))
- Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product
- A cost/benefit approach to understanding service loyalty
Their papers
- A new understanding of satisfaction model in e-re-purchase situation (2010) — 190 citations
- Development of brand equity: evaluation of four alternative models (2010) — 94 citations