Anca C. Micu

Marketing · 2010–2018

A researcher in the Science corpus: 2 papers; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 21 citations into it
• Social Psychology — 9 citations into it
• Organizational Behavior and Human Resource Management — 5 citations into it

Whom Anca C. Micu trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Glenn L. Christensen
2. Venkatram Ramaswamy
3. Jennifer Edson Escalas
4. S. Douglas

Papers from Anca C. Micu's perspective

Ordered by how strongly the researchers Anca C. Micu trusts endorse each paper. Same corpus, a different order for every researcher.

1. Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
2. Affect Monitoring and the Primacy of Feelings in Judgment
3. Consumer engagement in a virtual brand community: An exploratory analysis
4. Brand‐consumer storytelling theory and research: Introduction to a Psychology & Marketing special issue
5. Mapping consumers' mental models with ZMET
6. Co-creation experiences: The next practice in value creation
7. What Drives Immediate and Ongoing Word of Mouth?
8. Understanding the Effects of Process-Focused versus Outcome-Focused Thought in Response to Advertising
9. Sustaining the luxury brand on the Internet
10. Twitter power: Tweets as electronic word of mouth (J. Assoc. Inf. Sci. Technol.)

Their papers

• Exploring Social Media Engagement Behaviors in the Context of Luxury Brands (2018) — 262 citations
• Measurable Emotions: How Television Ads Really Work (2010) — 88 citations