Measurable Emotions: How Television Ads Really Work

By Anca C. Micu, Joseph T. Plummer. Journal of Advertising Research, 2010

88 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/a87a15f63e72a50b6f24219ec9d1964a75c2a9d7

Citations in the corpus

• Automated facial coding: validation of basic emotions and FACS AUs in FaceReader (2014, unknown): “…tools such as electrodermal response registration (for a review see Lajante, Droulers, Dondaine, & Amarantini, 2012); heart rate registration (e.g. Micu & Plummer, 2010); EEG (e.g. Cook, Warren, Pajot, Schairer & Leuchter, 2011) or eye-tracking (e.g. Ramsøy, Friis-Olivarius, Jacobsen, Jensen &…”