The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance

By Shaoming Zou, Tamer Cavusgil. 2002

742 citations recorded by the source corpus.

Subfields: Management Information Systems, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/79dc18738183352c4438b44e998e0bbd58a16645

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In Management Information Systems

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Citations in the corpus

How global brands create firm value: the 4V model (2014, background): “Zou and Cavusgil (2002) document the benefits of leveraging economic sources of global brand value.”
Global Value Chain Configuration: A Review and Research Agenda (2017, background): “…Capabilities required in global value chains Organizational and technological capabilities Eriksson et al., 2014; Levy, 2005; Murta et al., 1998; Zou and Cavusgil, 2002 c t e d o i c d i i i c u i e o r t 2 c t t g 2 a a t m ( t e d w i t 2 f o d from the necessity to simultaneously combine…”
Firm Innovativeness and Export Performance: Environmental, Networking, and Structural Contingencies (2013, background): “Customer dynamism indicates the perceived degrees of change or shift in export customer needs and preferences (Cadogan, Kuivalainen, and Sundqvist 2009; Joshi and Campbell 2003). According to Wiklund and Shepherd (2005), markets characterized by increased customer dynamism are typically associated w”
Psychic Distance: Antecedents, Retail Strategy Implications, and Performance Outcomes (2008, background): “In a study of international firms operating in Turkey, Ozsomer, Bodur, and Cavusgil (1991) find a positive relationship between the standardization of marketing strategies and the similarity of the nature of competition, retail structure, target consumer segments, and marketing legislation. Chhabra ”
Competitive position, managerial ties, and profitability of foreign firms in China: an interactive perspective (2009, background): “A major challenge for foreign firms operating in a local market is the liability of foreignness, in that additional costs may arise because foreign firms are not familiar with the market and institutional environments that shape business transactions (Zaheer, 1995; Zou & Cavusgil, 2002).”
Global markets: does psychic distance matter? (2005, background): “…in the increasingly turbulent global marketplace is evident from the attention devoted to studying this phenomenon in the last decade (Theodosiou and Leonidou, 2003; Zou and Cavusgil, 2002; Leonidou, Katsikeas and Samiee, 2002; Shoham, 1995; Zou, Andrus and Norvell, 1997; Cavusgil and Zou, 1994).”