Khim Yong Goh
Sociology and Political Science · 2006–2013
A researcher in the Science corpus: 2 papers; trusts 9 researchers and is trusted by 4 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 29 citations into it; #11,677 of 22,756 by trust here, #5,814 by citations
- Marketing — 26 citations into it; #3,153 of 6,289 by trust here, #1,732 by citations
- Information Systems and Management — 5 citations into it
Whom Khim Yong Goh trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Roberta Minazzi
- Wendy W. Moe
- Robert Tumarkin
- Robert F. Whitelaw
- David A. Schweidel
- Anindya Ghose
- David Godes
- Jennifer Edson Escalas
- Dina Mayzlin
- James J. Heckman
Who trusts Khim Yong Goh overall
Papers from Khim Yong Goh's perspective
Ordered by how strongly the researchers Khim Yong Goh trusts endorse each paper. Same corpus, a different order for every researcher.
- When Online Reviews Meet Hyperdifferentiation: A Study of Craft Beer Industry (Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06))
- Yahoo! for Amazon: Sentiment Extraction from Small Talk on the Web
- Dynamic Conversion Behavior at E-Commerce Sites (Management Sciences)
- Relationship formation on the Internet: What's the big attraction?
- Internet advertising: Is anybody watching?
- The Role of Targeted Communication and Contagion in Product Adoption (Marketing science (Providence, R.I.))
- Bayesian Statistics and Marketing
- Internet forums as influential sources of consumer information
- The Nature and Role of Feedback Text Comments in Online Marketplaces: Implications for Trust Building, Price Premiums, and Seller Differentiation (Information systems research)
- Different Forced-Exposure Levels to Banner Advertisements (Journal of Advertising Research)
Their papers
- The Effect of Banner Advertising on Internet Purchasing (2006) — 484 citations
- Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013) — 1,411 citations