The Nature and Role of Feedback Text Comments in Online Marketplaces: Implications for Trust Building, Price Premiums, and Seller Differentiation

By Paul A. Pavlou, Angelika Dimoka. Information systems research, 2006

1,025 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/a6b9593cbf926c79f7617d956ac2662db9970c28

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Citations in the corpus

Understanding platform business models: A mixed methods study of marketplaces (2017, background): “Marketplaces primarily create trust by providing reviews of participants’ prior transactions (Pavlou & Dimoka, 2006).”
Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity (2018, result): “While some studies suggest that eWOM directly affects WTPp (e.g., Pavlou and Dimoka, 2006), other studies didn’t found empirical support for the direct impact of eWOM on WTPp (e.g., Park and Kim, 2014).”
What makes a useful online review? Implication for travel product websites. (2015, background): “The difference between the information sellers and buyers possess refers to information asymmetry (Pavlou & Dimoka, 2006).”
What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature (2014, background): “…affects several individual-level outcomes: a) Consumers' spending/willingness-to-pay in a product category (e.g., Bickart and Schindler 2001; Pavlou and Dimoka 2006); b) levels of trust and loyalty (Awad and Ragowsky 2008; Ba and Pavlou 2002; Gauri, Bhatnagar, and Rao 2008); and c) consumer…”
Credibility of online reviews and initial trust (2012, background): “This result is consistent with findings from previous studies, which suggest that negative information has a stronger effect on consumers than positive information (Ba and Pavlou, 2002; Pavlou and Dimoka, 2006).”
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013, background): “Positive (negative) valence of UGC should drive (impede) consumer purchases (Pavlou and Dimoka 2006).”
Perceived 'usefulness' of online consumer reviews: An exploratory investigation across three services categories (2012, background): “The above studies do consider some of these issues/factors, but they do so in isolation due to data limitations (e.g., Mudambi and Schuff (2010) do not consider the social aspects since Amazon.com reviews do not have reviewers’ social information, while Smith et al. (2005) mainly focus on social asp”
Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents (2014, unknown): “Despite the potential negative role of product ﬁt uncertainty in online markets, relative to seller uncertainty (e.g., Pavlou and Dimoka 2006, Pavlou et al. 2007), and the nascent academic literature on product uncertainty (e.g., Teo et al. 2004, Ghose 2009, Dimoka et al. 2012), product ﬁt…”
More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates (2013, background): “…Professor of Marketing (e-mail: e.bruggen@ maastrichtuniversity.nl), and Martin Wetzels is Professor of Marketing and Supply Chain Research (e-mail: m.wetzels@ maastrichtuniversity. nl), Department of Marketing and Supply Chain Management, School of Business and Economics, Maastricht University.”
Social Presence, Trust, and Social Commerce Purchase Intention: an Empirical Research (2016, methodology): “The research model incorporates additional control variables known to affect trust and online behaviors, including online comment and ratings (Pavlou & Dimoka 2006), trusting disposition (Gefen & Staub 2004), trust in marketplace (Lu et al. 2013; Palou & Gefen 2004) and perceived price fairness…”
Asymmetric effects of online consumer reviews (2015, background): “Accordingly, a series of studies conducted by Ba and Pavlou (2002), and Pavlou and Dimoka (2006) found that the quality and valence of online feedback influence the seller’s trustworthiness (benevolence and credibility), which enhances price premium.”