Shu Z. Schiller

Journal of Advertising Research · 2015

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Whom Shu Z. Schiller trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Chang-Hoan Cho
  2. Hairong Li

Papers from Shu Z. Schiller's perspective

Ordered by how strongly the researchers Shu Z. Schiller trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Measuring the Intrusiveness of Advertisements: Scale Development and Validation
  2. Measuring the Customer Experience in Online Environments: A Structural Modeling Approach
  3. A Two-Sided, Empirical Model of Television Advertising and Viewing Markets (Marketing science (Providence, R.I.))
  4. WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?
  5. The Influence of Humor Strength and Humor—Message Relatedness on Ad Memorability: A Dual Process Model
  6. Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship
  7. Understanding sponsorship effects
  8. Book Review : Structural Equations with Latent Variables Kenneth A. Bollen New York: Wiley, 1989, 514 pp., approx. $44.95
  9. Telepresence via Television: Two Dimensions of Telepresence May Have Different Connections to Memory and Persuasion (J. Comput. Mediat. Commun.)
  10. Internet pornography: A social psychological perspective on internet sexuality

Their papers