Hyuksoo Kim

Journal of Advertising Research · 2008

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 1 researcher here, as inferred from the citation graph.

Whom Hyuksoo Kim trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Mohan J. Dutta-Bergman

Who trusts Hyuksoo Kim overall

  1. Chun-Tuan Chang

Papers from Hyuksoo Kim's perspective

Ordered by how strongly the researchers Hyuksoo Kim trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
  2. Prosocial behavior: multilevel perspectives. (Annual Review of Psychology)
  3. The Demographic and Psychographic Antecedents of Attitude toward Advertising (Journal of Advertising Research)
  4. ON THE PREVALENCE AND IMPACT OF VAGUE QUANTIFIERS IN THE ADVERTISING OF CAUSE-RELATED MARKETING (CRM)
  5. Social Identity and Self-Categorization Processes in Organizational Contexts
  6. The psychology of interpersonal relations
  7. The Big Idea: Creating Shared Value
  8. Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice
  9. Altruism and Prosocial Behavior
  10. Defining Who You Are By What You're Not: Organizational Disidentification and The National Rifle Association

Their papers