ON THE PREVALENCE AND IMPACT OF VAGUE QUANTIFIERS IN THE ADVERTISING OF CAUSE-RELATED MARKETING (CRM)

By John W. Pracejus, G. Olsen, Norman R. Brown. 2003

206 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/98cb8307d5578db7a2a01a5856c081e7e3ae58f0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Gordon Liu
2. W. Ko

In Marketing

1. Brigitte Naderer
2. Desirée Schmuck
3. Seounmi Youn
4. Hyuksoo Kim
5. Gordon Liu
6. W. Ko
7. Jörg Matthes

In Organizational Behavior and Human Resource Management

1. Brigitte Naderer
2. Seounmi Youn
3. Gordon Liu
4. W. Ko
5. Jörg Matthes

Citations in the corpus

• Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018, background): “Using deceptive claims is a common practice in different fields of advertising (e.g., Shabbir and Thwaites 2007) and marketing (e.g., Pracejus, Olsen, and Brown 2003).”
• Antecedents of Consumer Attitudes toward Cause-Related Marketing (2008, background): “In their study examining the impact of vague quantifiers of cause-related marketing advertising copy, Pracejus, Olsen, and Brown (2003) discovered that the abstract wording used in cause-related marketing advertising copy (e.g., a portion versus a substantial portion) largely impacted donation…”
• An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives (2011, methodology): “The company uses the NPO’s ethical brand equity to influence customers’ purchasing behaviour and, ultimately, the company is seeking to gain access to the NPO’s donor database to promote products directly (Ogilvie and Everhardus, 2004; Pracejus et al., 2003).”
• Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial (2018, unknown): “the company and increased purchase intentions (Brown and Dacin 1997; Pracejus et al. 2003).”
• Cause Marketing Effectiveness and the Moderating Role of Price Discounts (2014, unknown): “128; 128 Two lab experiments (with students) Company–cause variables (brand–cause fit) Pracejus, Olsen, and Brown (2003) The donation amount of CM has a positive impact on product choice, along with product attributes.”