Antecedents of Consumer Attitudes toward Cause-Related Marketing

By Seounmi Youn, Hyuksoo Kim. Journal of Advertising Research, 2008

196 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/13712710220e5d3caad0cd097b765798655b4033

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Zhilong Tian
2. Wen Yang
3. Rui Wang
4. Chun-Tuan Chang

In Organizational Behavior and Human Resource Management

1. Zhao-Hong Cheng
2. Chun-Tuan Chang

In Strategy and Management

1. Zhilong Tian
2. Wen Yang
3. Rui Wang
4. Zhao-Hong Cheng
5. Chun-Tuan Chang

Citations in the corpus

• Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing (2014, background): “Recent research depicted consumer attitudes toward CRM using demographics and psychographics including interpersonal trust, religious belief, social networks, and external locus of control in a regression model (Youn and Kim 2008).”
• Consumer Responses to Corporate Social Responsibility (CSR) in China (2011, background): “Some scholars have explored the demographic characteristics of consumers who respond to CSR more positively or negatively, and results show that women, higher-education, and higher-income groups are more supportive of firm’s CSR practices (Youn and Kim, 2008), and older consumers are more likely to ”