The Demographic and Psychographic Antecedents of Attitude toward Advertising

By Mohan J. Dutta-Bergman. Journal of Advertising Research, 2006

95 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/784780a442a44a9eb21cb8e9f30c0dd19689e561

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Seounmi Youn
2. Hyuksoo Kim
3. Judy Drennan

In Sociology and Political Science

1. Seounmi Youn
2. Hyuksoo Kim
3. Judy Drennan

Citations in the corpus

• Avoidance of Advertising in Social Networking Sites (2010, background): “Attitude toward advertising has been a major focus of research across time (e.g., Dutta-Bergman 2006; Homer 2006; Homer and Yoon 1992; Mehta 2000; Shavitt, Lowrey, and Haefner 1998; Speck and Elliott 1997).”
• Antecedents of Consumer Attitudes toward Cause-Related Marketing (2008, background): “This process of profiling helps marketers make the strategic and tactical decisions of cause-related marketing programs, including targeting, message strategy, media planning, cause selection, and other strategic decisions (Dutta and Youn, 1999; Dutta-Bergman, 2006).”