Alexander Zauner

Marketing · 2011–2015

A researcher in the Science corpus: 3 papers; trusts 20 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 45 citations into it
• Organizational Behavior and Human Resource Management — 44 citations into it
• Sociology and Political Science — 21 citations into it
• Information Systems and Management — 10 citations into it
• Management, Monitoring, Policy and Law — 7 citations into it

Whom Alexander Zauner trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. J. Petrick
2. Minna Pura
3. Raquel Sánchez-Fernández
4. Javier Reynoso
5. C. Mathwick
6. A. Parasuraman
7. P. Deb
8. Friedrich Leisch
9. Wayne S. DeSarbo
10. Yonggui Wang

Papers from Alexander Zauner's perspective

Ordered by how strongly the researchers Alexander Zauner trusts endorse each paper. Same corpus, a different order for every researcher.

1. Experiential value: Conceptualization, measurement and application in the catalog and Internet shopping environment.
2. Index Construction with Formative Indicators: An Alternative to Scale Development
3. The impact of technology on the quality-value-loyalty chain: A research agenda
4. Satisfaction: A Behavioral Perspective on the Consumer
5. A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
6. Linking perceived value and loyalty in location‐based mobile services
7. Price fairness and its asymmetric effects on overall price, quality, and value judgments: the case of an upscale hotel
8. Perceived Value: Mediating Role of Perceived Risk
9. Finite Mixture Models
10. Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service

Their papers

• Customer perceived value—Conceptualization and avenues for future research (2015) — 151 citations
• Customer segmentation using unobserved heterogeneity in the perceived value - loyalty-intentions link (2014) — 133 citations
• Further insights into perceived value and consumer loyalty: A "Green" perspective (2011) — 284 citations