Customer segmentation using unobserved heterogeneity in the perceived value - loyalty-intentions link

By Arne Floh, Alexander Zauner, Monika Koller, Thomas Rusch. 2014

133 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/2c4b293260ee93af06406e0bedb278910ffc2a57

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In Marketing

1. Shu-Ching Chen

In Organizational Behavior and Human Resource Management

1. Shu-Ching Chen

Citations in the corpus

• Customer value and customer loyalty: Is competition a missing link? (2015, background): “…value is generated and created in a reciprocal process between two parties in a business relationship (Grönroos, 2011), and is evaluated from the perspective of the consumption experience of consumers (e.g., Agustin and Singh, 2005; Anderson et al., 2006; Bolton et al., 2014; Floh et al., 2014).”