Further insights into perceived value and consumer loyalty: A "Green" perspective

By Monika Koller, Arne Floh, Alexander Zauner. 2011

284 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/15b41eda0bd44adda09b1b7f19a382873d4b5124

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Citations in the corpus

An Extended Decomposed Theory of Planned Behaviour to Predict the Usage Intention of the Electric Car: A Multi-Group Comparison (2015, background): “This is in line with earlier research, indicating that people make pro-environmental choices based on feelings of excitement and pleasure [2,12,22,116,117].”
Motivations for promoting the consumption of green products in an emerging country: exploring attitudes of Brazilian consumers (2015, methodology): “It had been applied in D0 Souza et al. (2007) Marchand and Walker (2008) Mostafa (2009) Smith and Paladino (2010) Young et al. (2010) Evans (2011) Koller et al. (2011) Lin and Huang (2012) Gleim et al. (2013) Lorek and Fuchs (2013) Paço et al. (2013) Tseng and Hung (2013) Vicente-Molina et al.…”
Customer perceived value—Conceptualization and avenues for future research (2015, background): “For instance, Koller, Floh, and Zauner (2011) introduce ecological value as a new facet of potential value perceptions.”
Signaling can increase consumers' willingness to pay for green products. Theoretical model and experimental evidence (2019, unknown): “Values do not only vary across social groups: they also change with progressing economic development, from materialist to post-materialist; therefore, norms against displaying luxury might spread (Glazer & Konrad, 1996; Koller et al., 2011).”
Green events, value perceptions, and the role of consumer involvement in festival design and performance (2015, background): “Koller, Floh, and Zauner (2011) test the relationship between consumers’ perceived ecological/green value and post-consumption behavior.”