Using Neoclassical Consumer-Choice Theory to Produce a Market Map From Purchase Data

By T. Srinivasan, R. Winer. 1994

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Michael P. Keane
2. Tülin Erdem
3. Susumu Imai
4. Baohong Sun
5. Andrew T. Ching
6. Chandra R. Bhat
7. Pradeep Chintagunta
8. Günter J. Hitsch

Citations in the corpus

• Brand and Quantity Choice Dynamics Under Price Uncertainty (2003, background): “Srinivasan and Winer (1994) and Erdem (1996) discuss how ‘‘dynamics’’ in the sense of habit persistence may distort such evaluations.”