Yang Li

Marketing · with Goldfarb · 2013

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Yang Li trusts

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Bart J. Bronnenberg (in Marketing)
  2. Carl F. Mela (in Marketing)

Papers from Yang Li's perspective

Ordered by how strongly the researchers Yang Li trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Database Paper - The IRI Marketing Data Set (Marketing science (Providence, R.I.))
  2. When Do Price Thresholds Matter in Retail Categories
  3. Monitoring the Dynamics of Brand Equity Using Store-Level Data
  4. A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data
  5. Conditional logit analysis of qualitative choice behavior
  6. Measuring Market Power in the Ready-to-Eat Cereal Industry
  7. Building Store Loyalty through Store Brands
  8. Consumer Packaged Goods in the United States: National Brands, Local Branding:
  9. Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households
  10. Consumer Decision-Making at an Internet Shopbot

Their papers