Consumer Packaged Goods in the United States: National Brands, Local Branding:

By Bart J. Bronnenberg, Sanjay K. Dhar, Jean-Pierre Dubé. 2007

120 citations recorded by the source corpus.

Subfields: Marketing, Plant Science, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/2a7885b33200b6abd11b46071f6eb5800bb7789e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Bart J. Bronnenberg
2. Carl F. Mela
3. Dominique M. Hanssens
4. Pradeep Chintagunta
5. Harikesh S. Nair
6. Johannes Stroebel
7. Joseph Vavra
8. Marnik G. Dekimpe

Citations in the corpus

• Database Paper - The IRI Marketing Data Set (2008, background): “Likewise, on the manufacturing side, Bronnenberg et al. (2007) find considerable variation in manufacturer market shares and market strategies over space, and such effects will be easier to explain with these data.”