Michael S. W. Lee

Marketing · 2009–2016

A researcher in the Science corpus: 3 papers; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Michael S. W. Lee trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Amitai Etzioni
  2. Gal Zauberman
  3. Margaret K Hogg
  4. Emma Banister
  5. Craig J Thompson
  6. M. Sirgy
  7. C. Bhattacharya
  8. Richard M. Ryan
  9. A. Muñiz
  10. Kimberly D. Elsbach

Who trusts Michael S. W. Lee overall

  1. Weng Marc Lim
  2. Katerina Makri
  3. Susan Fournier

Papers from Michael S. W. Lee's perspective

Ordered by how strongly the researchers Michael S. W. Lee trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Intertemporal Dynamics of Consumer Lock-in
  2. Voluntary Simplicity: Characterization, Select Psychological Implications, and Societal Consequences
  3. Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
  4. The impact of self‐monitoring on image congruence and product/brand evaluation
  5. Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings
  6. Us versus Them: The Roles of Organizational Identification and Disidentification in Social Marketing Initiatives
  7. Dislikes, Distastes and the Undesired Self: Conceptualising and Exploring the Role of the Undesired End State in Consumer Experience
  8. Us Versus Them: Oppositional Brand Loyalty and the Cola Wars
  9. Consumers’ country‐of‐origin (COO) perceptions of imported products in a homogenous less‐developed country
  10. Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (American Psychologist)

Their papers