Dislikes, Distastes and the Undesired Self: Conceptualising and Exploring the Role of the Undesired End State in Consumer Experience

By Margaret K Hogg, Emma Banister. 2001

144 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/c4d182b93fef52b40fca9c45ac3ac6ed301f540c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Katherina Glac

In Literature and Literary Theory

1. Katherina Glac

In Marketing

1. Katherina Glac
2. J. Motion
3. Michael S. W. Lee
4. S. Grappi
5. D. Dalli
6. Simona Romani
7. D. Conroy
8. Gaurav Talan

Citations in the corpus

• Understanding Socially Responsible Investing: The Effect of Decision Frames and Trade-off Options (2009, background): “Some investors might want to either avoid the negative symbolic associations that could come from supporting unethical firms or seek out the positive associations that could come from engaging in SRI, just as they seek out or try to avoid certain symbolic associations from the products they buy (Gru”
• Anti-consumption and brand avoidance (2009, background): “In addition to consuming desirable brands, a consumer also maintains his or her self-concept by avoiding the brands perceived to be incongruent with their desired or actual selfconcept (Englis and Soloman, 1995; Grubb and Grathwohl, 1967; Hogg and Banister, 2001; Sirgy, 1982).”
• Emotions that Drive Consumers Away from Brands: Measuring Negative Emotions Toward Brands and Their Behavioral Effects (2012, background): “In addition to irritation or annoyance experienced due to brand slogans (Rosengren & Dahlén, 2006), consumers may also feel distaste toward specific brands because of the undesirable image that the brand’s symbolic meanings project (Hogg & Banister, 2001).”