Consumers’ country‐of‐origin (COO) perceptions of imported products in a homogenous less‐developed country

By E. Kaynak, Orsay Kucukemiroglu, A. Hyder. 2000

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Antecedents, moderators and dimensions of country‐of‐origin evaluations (2008, background): “In addition, COO effects have been observed with products in general (Kaynak et al., 2000; Leonidou et al., 1999) as well as with specific product categories (Kim and Pysarchik, 2000; Teas and Agarwal, 2000) and both as regards the behaviour of individual consumers and that of organizational buyers…”
Consumer Ethnocentrism, Perceived Product Quality and Choice—An Empirical Investigation (2003, background): “In spite of some conflicting findings, a substantial body of evidence has shown the impact of COO information on consumer behaviour and product evaluation (Bilkey and Nes, 1982; Han and Terpstra, 1988; Liefeld, 1993; Baughn and Yaprak, 1993; Elliott and Cameron, 1994; Liefeld et al., 1996; Thakor an”
Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study (2008, background): “Indeed, and consistent with Hoeffler and Keller (2003), we argue that a positive CBE should result in a positive relative preference of a particular country’s products.”
Anti-consumption and brand avoidance (2009, background): “Just as a country's strengths can become inextricably linked to a brand, so too can its perceived faults (Kaynak et al., 2000).”