Yinghua Liu

Marketing · with Jang · 2009–2011

A researcher in the Science corpus: 2 papers; trusts 4 researchers and is trusted by 16 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 22 citations into it; #1,098 of 6,289 by trust here, #1,529 by citations
• Organizational Behavior and Human Resource Management — 22 citations into it; #1,949 of 8,741 by trust here, #2,813 by citations
• Sociology and Political Science — 9 citations into it

Whom Yinghua Liu trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. J. Petrick
2. Kisang Ryu
3. S. Jang
4. Anna S. Mattila
5. A. Parasuraman

Who trusts Yinghua Liu overall

1. M. Mody
2. Aikaterini Manthiou
3. Szu‐Hsin Wu
4. Jinde Jiang
5. Lydia Hanks
6. Nathaniel D. Line
7. Xinran Y. Lehto
8. Jookyung Kwon
9. Courtney Suess
10. Chen-Ya Wang

Papers from Yinghua Liu's perspective

Ordered by how strongly the researchers Yinghua Liu trusts endorse each paper. Same corpus, a different order for every researcher.

1. Does Food Quality Really Matter in Restaurants? Its Impact On Customer Satisfaction and Behavioral Intentions
2. Evoking Emotion Affective Keys to Hotel Loyalty
3. ‘No Rules, Just Right’ or is it? The Role of Themed Restaurants as Cultural Ambassadors
4. The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
5. Congruency of Scent and Music As a Driver of In-Store Evaluations and Behavior
6. HEDONIC AND UTILITARIAN MOTIVATIONS FOR ONLINE RETAIL SHOPPING BEHAVIOR
7. Evaluating a servicescape: the effect of cognition and emotion
8. Satisfaction: A Behavioral Perspective on the Consumer
9. E‐satisfaction and e‐loyalty: A contingency framework
10. Customer satisfaction: A meta-analysis of the empirical evidence

Their papers

• Effects of authentic atmospherics in ethnic restaurants: investigating Chinese restaurants (2011) — 207 citations
• The effects of dining atmospherics: An extended Mehrabian–Russell model (2009) — 429 citations