Sajira Khatoon

Marketing · 2021

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Sajira Khatoon trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Justin Paul
  2. Marc Fetscherin
  3. A. Rindfleisch

Papers from Sajira Khatoon's perspective

Ordered by how strongly the researchers Sajira Khatoon trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
  2. The psychology of interpersonal relations
  3. When Good Brands Do Bad
  4. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
  5. Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences
  6. Brand Love
  7. Angry customers don't come back, they get back: The experience and behavioral implications of anger and dissatisfaction in services
  8. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
  9. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
  10. Multivariate Data Analysis (Technometrics)

Their papers