Cristela Bairrada

Marketing · 2019

A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Cristela Bairrada trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Aaron C. Ahuvia

Papers from Cristela Bairrada's perspective

Ordered by how strongly the researchers Cristela Bairrada trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
  2. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
  3. When Good Brands Do Bad
  4. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
  5. Multivariate Data Analysis (Technometrics)
  6. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
  7. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
  8. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
  9. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
  10. Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives

Their papers