Functional brand qualities and perceived value: The mediating role of brand experience and brand personality

By Filipe Coelho, Cristela Bairrada, Arnaldo F. Matos Coelho. Psychology & Marketing, 2019

118 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4884d17a4afc7539927c06f71199f3df84c4956a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Jeroen J. L. Schepers
2. Luis Vicente Casaló
3. Carlos Flavián
4. Daniel Belanche

In Organizational Behavior and Human Resource Management

1. Luis Vicente Casaló
2. Jeroen J. L. Schepers
3. Daniel Belanche
4. Carlos Flavián

In Sociology and Political Science

1. Luis Vicente Casaló
2. Carlos Flavián
3. Daniel Belanche
4. Jeroen J. L. Schepers
5. Nripendra P. Rana
6. Yogesh Kumar Dwivedi

Citations in the corpus

• Examining the effects of robots' physical appearance, warmth, and competence in frontline services: The Humanness‐Value‐Loyalty model (2021, background): “Still, firms tend to give human features to other objects such as the personality of a brand (Coelho et al., 2020).”