Sezer Korkmaz

Marketing · 2014

A researcher in the Science corpus: 1 paper; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 8 citations into it
• Sociology and Political Science — 7 citations into it

Whom Sezer Korkmaz trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Boonghee Yoo

Papers from Sezer Korkmaz's perspective

Ordered by how strongly the researchers Sezer Korkmaz trusts endorse each paper. Same corpus, a different order for every researcher.

1. Factors predicting the effectiveness of celebrity endorsement advertisements
2. The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
3. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
4. Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures.
5. Developing and validating a multidimensional consumer-based brand equity scale
6. Celebrity endorsements versus created spokespersons in advertising: a survey among students
7. The Effect of Celebrity Endorsers' Perceived Credibility on Product Purchase Intention
8. Endorser Credibility Effects on Yemeni Male Consumer’s Attitudes towards Advertising, Brand Attitude and Purchase Intention: The Mediating Role of Attitude toward Brand
9. Exploring the relationship between celebrity endorser effects and advertising effectiveness
10. A new look at the statistical model identification

Their papers

• Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey (2014) — 101 citations