Jian Mou

Sociology and Political Science · 2019–2022

A researcher in the Science corpus: 4 papers; trusts 2 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

Whom Jian Mou trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Kristopher J Preacher

Who trusts Jian Mou overall

  1. Ouyang Fan

Papers from Jian Mou's perspective

Ordered by how strongly the researchers Jian Mou trusts endorse each paper. Same corpus, a different order for every researcher.

  1. SPSS and SAS procedures for estimating indirect effects in simple mediation models (Behavoir research methods, instruments & computers)
  2. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
  3. Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries
  4. Signaling Status with Luxury Goods: The Role of Brand Prominence
  5. The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness
  6. The role of brand love in consumer‐brand relationships
  7. Subtle Signals of Inconspicuous Consumption
  8. Logo design in marketing communications: Brand logo complexity moderates exposure effects on brand recognition and brand attitude
  9. Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
  10. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach

Their papers