Elizabeth C. Crawford Jackson

Journal of Interactive Advertising · 2018

A researcher in the Science corpus: 1 paper; trusts 0 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Papers from Elizabeth C. Crawford Jackson's perspective

Ordered by how strongly the researchers Elizabeth C. Crawford Jackson trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Development and validation of a parasocial interaction measure: The audience‐persona interaction scale
  2. Parasocial Interaction: A Review of the Literature and a Model for Future Research
  3. Parasocial Interactions and Relationships
  4. Horton and Wohl Revisited: Exploring Viewers' Experience of Parasocial Interaction
  5. Mapping and leveraging influencers in social media to shape corporate brand perceptions
  6. Older Adolescents' Motivations for Social Network Site Use: The Influence of Gender, Group Identity, and Collective Self-Esteem (Cyberpsychology, Behavior, and Social Networking)
  7. It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness
  8. Examining Relational Maintenance in Parasocial Relationships
  9. The Impact of Negative Publicity on Celebrity Ad Endorsements
  10. Parasocial Breakups: Measuring Individual Differences in Responses to the Dissolution of Parasocial Relationships

Their papers