Elite Female Athletes’ Perceptions of New Media Use Relating to Their Careers: A Qualitative Analysis
By Andrea N. Geurin. 2017
121 citations recorded by the source corpus.
Today’s elite athletes face increasing demands to develop a new media presence in order to build their personal brand and connect with a wide variety of stakeholders. Myriad studies have focused on athletes’ new media use by examining content posted online; however, few studies have examined new media usage from the athletes’ perspectives. Using the theoretical framework of self-presentation theory to uncover athletes’ new media perceptions, goals, and strategies, semistructured in-depth interviews were conducted with six elite female athletes training for the 2016 Rio Olympics. Findings revealed that although athletes had goals for sharing their lives, developing connections, sponsorship, and self-promotion, they did not employ specific strategies to meet these goals or attempt to measure whether their goals were met. Gender-related findings included feeling pressure to post sexually suggestive images and receiving unwanted private communications from male fans. The implications are discussed within the ...
Subfields: Gender Studies, Literature and Literary Theory, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/d23445be1e5cb230b8bb049041af3d320f810569
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Citations in the corpus
- Exploring athlete brand image development on social media: the role of signalling through source credibility (2020, background): “…directly to platforms like Twitter (Agyemang & Williams, 2016; Lebel & Danylchuk, 2014; Pegoraro, 2010), Facebook (Geurin-Eagleman & Clavio, 2015; Pronschinske, Groza, & Walker, 2012) or Instagram (Anagnostopoulos, Parganas, Chadwick, & Fenton, 2018; Geurin, 2017; Geurin-Eagleman & Burch, 2016).”
- The Rise of an Athlete Brand: Factors Influencing the Social Media following of Athletes (2020, unknown): “While existing research has highlighted the importance of social brand development for athletes (e.g., Geurin-Eagleman & Burch, 2016; Geurin, 2017; Kunkel et al., 2016), the current research shows a stronger brand (i.e., more existing followers) leads to a starker increase in fol-lowers when…”
- Athlete branding via social media: examining the factors influencing consumer engagement on Instagram (2020, methodology): “, 2020; Pegoraro, 2010; Pegoraro & Jinnah, 2012) and to build relationships with consumers (Abeza et al., 2013; Geurin, 2017).”