Diego Rinallo
2006–2009
A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 6 researchers here, as inferred from the citation graph.
Whom Diego Rinallo trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Diego Rinallo overall
Papers from Diego Rinallo's perspective
Ordered by how strongly the researchers Diego Rinallo trusts endorse each paper. Same corpus, a different order for every researcher.
- Neglected Outcomes of Customer Satisfaction
- Using Online Conversations to Study Word-of-Mouth Communication
- Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
- How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
- Investigating causal relations by econometric models and cross-spectral methods
- Direct and Moderating Effects of Human Capital on Strategy and Performance in Professional Service Firms: A Resource-Based Perspective
- The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
- The Category-Demand Effects of Price Promotions
- Measuring Marketing Productivity: Current Knowledge and Future Directions
- LARGE SAMPLE PROPERTIES OF GENERALIZED METHOD OF
Their papers
- Does Advertising Spending Influence Media Coverage of the Advertiser? (2009) — 133 citations
- Ongoing search among industrial buyers (2006) — 133 citations