Does Advertising Spending Influence Media Coverage of the Advertiser?
By Diego Rinallo, Suman Basuroy. 2009
133 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/3fe6ae9a97a95808c9a0a4356c37bc7ead0c2f4f
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Franziska Küster
- Isabell Lenz
- Hauke A. Wetzel
- Maik Hammerschmidt
- Martin Eisend
- Benjamin K. Johnson
- Susanna S. Lee
- Celso Augusto de Matos
In Sociology and Political Science
- Franziska Küster
- Isabell Lenz
- Hauke A. Wetzel
- Maik Hammerschmidt
- Martin Eisend
- Benjamin K. Johnson
- Susanna S. Lee
- Celso Augusto de Matos
Citations in the corpus
- Cultural Industries: Product–Market Characteristics, Management Challenges and Industry Dynamics (2015, unknown): “Academy of Management Journal, 39, pp. 519-543.”
- The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators (2011, result): “The findings are also interesting in the light of recent results by Rinallo and Basuroy (2009) who showed that advertising spending influences media coverage.”
- Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI (2017, methodology): “We therefore rerun our analysis with interactions between the CSR types and advertising intensity as proxy for firm publicity (Rinallo and Basuroy 2009).”