Shuang Geng

Marketing · 2019–2021

A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Shuang Geng trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Andrew F. Hayes
  2. Scott B. MacKenzie
  3. Alexander Todorov
  4. Huigang Liang

Papers from Shuang Geng's perspective

Ordered by how strongly the researchers Shuang Geng trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
  2. Assimilation of enterprise systems: the effect of institutional pressures and the mediating role of top management
  3. Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies
  4. The Heuristic-Systematic Model of Social Information Processing
  5. Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude
  6. YouTube vloggers' influence on consumer luxury brand perceptions and intentions
  7. Examining the influence of online reviews on consumers' decision-making: A heuristic-systematic model (Decision Support Systems)
  8. Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (Leveraged Marketing Communications)
  9. Investigating the impact of social media advertising features on customer purchase intention (International Journal of Information Management)
  10. Consumer attitudes toward blogger's sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness (Computers in Human Behavior)

Their papers