Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies

By Scott B. MacKenzie, Philip M. Podsakoff. 2012

2,847 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/be36aa38154e1f78a373455043174752ab20f5ad

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Citations in the corpus

Partial Least Squares (PLS) Structural Equation Modeling (SEM) for Building and Testing Behavioral Causal Theory: When to Choose It and How to Use It (2014, background): “Other approaches are extensively reviewed in [81] and [84].”
How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value (2021, neutral): “(MacKenzie & Podsakoff, 2012).”
Workplace bullying, psychological distress, resilience, mindfulness, and emotional exhaustion (2020, methodology): “The effect of lateral collinearity may stem from social desirability and/or consistency tendencies, and unwillingness to disclose sensitive information (MacKenzie & Podsakoff, 2012) when predictor(s) and criterion variables are collected from the same source.”
Editorial: Survey Research Design in Supply Chain Management: The Need for Evolution in Our Expectations (2017, methodology): “There are two approaches to dealing with the method bias that is inherent in the use of single respondents (MacKenzie & Podsakoff, 2012).”
The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention (2019, neutral): “To avoid the potential for this bias a priori, we carefully designed the questionnaire and appropriately ordered the questions (MacKenzie & Podsakoff, 2012).”
Detecting Common Method Bias: Performance of the Harman's Single-Factor Test (2019, methodology): “Lack of careful consideration of common method effects in empirical research leads to at least two major negative consequences (MacKenzie & Podsakoff, 2012).”
Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification (2018, methodology): “Specifically, for procedural remedies, we used a combination of anchor labels and scale types (i.e., semantic differential scale and Likert scale), as well as similar items separated through randomization (MacKenzie and Podsakoff 2012).”
Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention (2018, background): “In addition to its possible influence on the measurement item reliabilities and the variation between latent constructs (MacKenzie & Podsakoff, 2012), CMV could influence the structural relationship between research constructs (Kline, Sulsky, & Rever-Moriyama, 2000).”