The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention: Investigating the bias effect of heuristic information processing

By Ying Tan, Shuang Geng, Sotaro Katsumata, Xiaojun Xiong. 2021

104 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/45b3954d2103812496ccd753b7f9e1541b686e4b