Making hotel brands work in a competitive environment

By Liping A. Cai, J. Hobson. 2004

118 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/2bbb00a6a729461f57923b3ba4cced3b7ba4de3e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Hyun Jeong Kim
2. Bongran Jin-Sun
3. Woo Gon Kim

In Strategy and Management

1. Osman M. Karatepe

Citations in the corpus

• Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels (2008, background): “Cai and Hobson (2004) recommended that hotel brand managers should build customers’ emotional attachment to the brand and cultivate a long-term relationship with their target customers through steady delivery of brand messages.”