Yi-Chun Ou

Marketing · 2017

A researcher in the Science corpus: 1 paper; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Yi-Chun Ou trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Michel Tuan Pham
  2. Roland T. Rust
  3. Barbara L. Fredrickson
  4. Peter C. Verhoef
  5. Katherine N. Lemon
  6. M. Zeelenberg
  7. Devon S. Johnson
  8. V. Zeithaml
  9. Christian Homburg

Papers from Yi-Chun Ou's perspective

Ordered by how strongly the researchers Yi-Chun Ou trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services
  2. The Logic of Feeling
  3. The role of positive emotions in positive psychology. The broaden-and-build theory of positive emotions. (American Psychologist)
  4. Emotion and Rationality: A Critical Review and Interpretation of Empirical Evidence
  5. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
  6. Positive Emotions Trigger Upward Spirals Toward Emotional Well-Being (Psychology Science)
  7. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
  8. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
  9. Cognitive and affective trust in service relationships
  10. The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective

Their papers