The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers

By Yi-Chun Ou, Peter C. Verhoef. 2017

148 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/ebae39520bd152fac464f76d6fef970a548b21b4