Estimating Aggregate Consumer Preferences from Online Product Reviews

By Reinhold Decker, Michael Trusov. 2010

366 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7d4413c01391ef57685b11f8187ce5476cdbb220

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Citations in the corpus

Mine Your Own Business: Market-Structure Surveillance Through Text Mining (2012, background): “Decker and Trusov (2010) estimated consumer preferences for product attributes by text mining product reviews.”
User-generated-content versus marketing-generated-content: personality and content influence on traveler’s behavior (2018, background): “Numerous studies emphasize the role of the UGC in the consumer behavior and decision-making (Decker & Trusov, 2010; Kim, Gupta, & Koh, 2011; Liu, Karahanna, & Watson, 2011; Pookulangara & Koesler, 2011; Sin, Nor, & Al-Agaga, 2012), travelers behavior and trip planning (Cox, Burgess, Sellitto, &…”
Mining customer requirements from online reviews: A product improvement perspective (2016, background): “The basic potential of detecting opinion spam before a requirement measurement is also emphasized in the outlook on further applications [7].”
Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning (2019, neutral): “A handful of studies have applied NLP to marketing applications (Eliashberg et al., 2007;Decker and Trusov, 2010; Archak et al., 2011;Lee and Bradlow, 2011; Ghose et al., 2012b; Tirunillai and Tellis 2012; Liu et al. 2016; Lee et al. 2015).”
Operational Transparency on Crowdfunding Platforms: Effect on Donations for Emergency Response (2019, background): “…Li 2010, Loughran and Mcdonald 2011, Schumaker and Chen 2009, Tetlock et al. 2008), to forecast customer preferences and choice (Cao et al. 2011, Decker and Trusov 2010, Li and Wu 2010, Netzer et al. 2012) and to identify components and potential product defects across supply chains (Abrahams…”
Deriving the Pricing Power of Product Features by Mining Consumer Reviews (2011, background): “Customers may praise or criticize the zoom capabilities of a digital camera, but these discussions may not really affect their decision to buy the product.”
Keep Your Cool or Let it Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews (2017, background): “Marketers are increasingly turning to online forums as a tool for customer research and relationship management (Decker and Trusov 2010; Ludwig et al. 2013).”
Estimating Demand for Mobile Applications in the New Economy (2014, background): “For example, Decker and Trusov (2010) use text mining to estimate the relative effect of product attributes and brand names on the overall evaluation of the products.”
Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content (2012, positive): “Decker and Trusov (2010) use text mining to estimate the relative effect of product attributes and brand names on the overall evaluation of the products.”