Are Market Orientation and Learning Orientation Necessary for Superior Organizational Performance?

By M. Farrell, E. Oczkowski. 2002

176 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/146b97321a25efca766e302f339c9fe6a43d24f5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management of Technology and Innovation

1. Halit Keskin
2. Mohammad Nurunnabi
3. Jaffar Abbas
4. M. Farrell
5. S. Bano
6. E. Oczkowski

In Organizational Behavior and Human Resource Management

1. Halit Keskin
2. Mohammad Nurunnabi
3. Jaffar Abbas
4. M. Mahmoud
5. M. Farrell
6. Jaffar Aman
7. S. Bano

In Strategy and Management

1. Halit Keskin
2. Mohammad Nurunnabi
3. Jaffar Abbas
4. S. Bano

Citations in the corpus

• Market orientation, learning orientation and business performance: The mediating role of innovation (2016, background): “Hunt and Morgan (1995), Baker and Sinkula (1999), and Farrell and Oczkowski (2002) show that market orientation and organizational learning affect performance because they foster innovation.”
• The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Firms’ Operating in Multan, Pakistan (2019, background): “For this situation, firms’ understanding of the competitive market and found value refers to the critical point of firms’ strategic choices associated with gaining the positioning benefits from developing specific values categories [55].”
• Market Orientation, Learning Orientation and Innovation Capabilities in SMEs: An extended Model (2006, background): “Even though extensive research has been conducted to address this issue, students of organizational behavior and marketing in general, and organizational learning in particular, have pointed out the direct influence of market- and learning-orientation on firm innovativeness ( Farrell and Oczkowski, ”
• Market Orientation, Innovation and Entrepreneurship: An Empirical Examination of the Illinois Beef Industry (2008, unknown): “Recent contributions to the market orientation literature have highlighted the importance of organizational learning in the development of a firm’s market orientation (Farrell and Oczkowski, 2002).”
• Market Orientation, learning orientation and organisational performance in international joint ventures (2008, background): “found that a learning orientation positively effects organisational performance, while Farrell and Oczkowski (2002)”