Arturo Z. Vasquez-Parraga

Marketing · 2009–2017

A researcher in the Science corpus: 3 papers; trusts 9 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 33 citations into it
• Strategy and Management — 22 citations into it
• Information Systems and Management — 13 citations into it
• Human-Computer Interaction — 6 citations into it

Whom Arturo Z. Vasquez-Parraga trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Franziska Voelckner
2. C. Bhattacharya
3. S. Beckmann
4. Sankar Sen
5. Jiyeon Kim

Papers from Arturo Z. Vasquez-Parraga's perspective

Ordered by how strongly the researchers Arturo Z. Vasquez-Parraga trusts endorse each paper. Same corpus, a different order for every researcher.

1. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
2. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
3. Structural equation modeling with EQS : basic concepts, applications, and programming
4. Understanding, scoping and defining user experience: a survey approach (International Conference on Human Factors in Computing Systems)
5. Optimal Design for Multinomial Choice Experiments
6. Applied Choice Analysis: A Primer
7. Emotional design : why we love (or hate) everyday things
8. Characteristics of virtual experience in electronic commerce: A protocol analysis
9. Corporate Social Responsibility: Whether or How?
10. Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap

Their papers

• Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy (2017) — 468 citations
• Consumer social responses to CSR initiatives versus corporate abilities (2013) — 118 citations
• Determinants of Student Loyalty in Higher Education: A Tested Relationship Approach in Latin America (2009) — 215 citations