Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy

By Atieh Poushneh, Arturo Z. Vasquez-Parraga. 2017

468 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/6fdd2286915e2a4c8862b71b7ea450df057c0c14

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Nannan Xi
2. Juho Hamari
3. Ko de Ruyter
4. Jonna Koivisto

In Marketing

1. Nannan Xi
2. Debbie I. Keeling
3. Dominik Mahr
4. Juho Hamari
5. Mathew B. Chylinski
6. Ko de Ruyter
7. Tim Hilken

In Human-Computer Interaction

1. Filipe Gama
2. Juho Hamari
3. Juan Chen
4. Nannan Xi
5. Marc Riar
6. Ko de Ruyter

Citations in the corpus

• The influence of flow experience in the augmented reality context on psychological ownership (2021, background): “The interactivity of AR technology entertains consumers per se, and produces meaningful experiences for them in relation to their engagement with products and brands (Poushneh and Vasquez-Parraga 2017).”
• The challenges of entering the metaverse: An experiment on the effect of extended reality on workload (2022, background): “In addition, in business, applications such as virtual try-on technologies (Kim & Forsythe, 2008), AR product catalog presentation (Poushneh & Vasquez-Parraga, 2017; Rese et al., 2014) and virtual reality shops (Peukert et al., 2019) provide opportunities for high-efficiency consumption and hedonic…”
• Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences (2017, background): “In particular, recent research emphasizes that AR is able to deliver a compelling user experience (e.g., Poushneh and Vasquez-Parraga 2017), and AR is also expected to benefit customer decision making (Dacko 2016).”