Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads

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How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience (2021, background): “ICT can be controlled and managed directly by visitors, allowing them to skip content they do not appreciate and perfectly customize their visit (Belanche et al., 2017).”
Customers response to online food delivery services during COVID‐19 outbreak using binary logistic regression (2020, background): “Customer involvement in items appears to be greater for goods that have a higher cost and are purchased after extensive research and thought (Belanche et al., 2017; Handriana & Wisandiko, 2017; Soliha & Widyasari, 2018).”
The Effect of Social Media Marketing, Word of Mouth, and Effectiveness of Advertising on Brand Awareness and Intention to Buy (2019, background): “Online advertisements outperform the print advertisements because the web’s vividness and interactivity characteristics cater for differences in how advertisements are processed in the two media (Belanche et al., 2017).”
Examining the effects of robots' physical appearance, warmth, and competence in frontline services: The Humanness‐Value‐Loyalty model (2021, methodology): “Following the standard procedure to compare between groups, customers with high and low need for social interaction were split on the average of their scores on this measure (Belanche et al., 2017).”