The effect of negative online consumer reviews on product attitude: An information processing view

By Jumin Lee, Do-Hyung Park, Ingoo Han. Electronic Commerce Research and Applications, 2008

1,210 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/50edf8b3ef098cbc831ec59e354d295672e2d78a

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Citations in the corpus

Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions (2012, background): “To our knowledge, only four studies (Chiou and Cheng 2003; Doh and Hwang 2009; Lee, Park, and Han 2008; Purnawirawan, De Pelsmacker, and Dens 2010) have tested the impact of a set of mixed positive and negative reviews.”
Examining the influence of online reviews on consumers' decision-making: A heuristic-systematic model (2014, methodology): “[47] employed this model to examine the influence of both the quality and the proportion of negative reviews on purchase intention.”
The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective (2020, background): “The number of published opinions affects the purchase intentions of potential clients (Lee, Park, and Han 2008).”
Helpfulness of Online Consumer Reviews: Readers' Objectives and Review Cues (2012, background): “Both HSM and ELM have been widely applied to understand how information processing by individuals leads to their decision outcomes in online environments [33, 44, 46, 53, 57, 59, 60].”
The influence of online information on investing decisions of reward-based crowdfunding (2017, background): “In prior literature, researchers always considered information about production quality and specifications to be in the central route and electronic word-of-mouth cues to be in the peripheral route as they explored the influence of the factors related to the two routes on consumers' final attitudes ”
eWOM: Extant Research Review and Future Research Avenues (2016, background): “Lee, Park, and Han (2008) Effect of negative eWOM on product attitude (mp3 player) High-quality negative online consumer reviews influence consumer attitude more than low-quality negative online consumer reviews thus impacting future sales.”
The Effect of Social Media Marketing, Word of Mouth, and Effectiveness of Advertising on Brand Awareness and Intention to Buy (2019, background): “Consumers' favorable or unfavorable attitudes and belief towards a brand and purchase intention in electronic environment, for example in social media, are depending on the amount of negative and positive online reviews of that brand (Lee et al., 2008).”