An assessment of the use of partial least squares structural equation modeling in marketing research
By Joseph F. Hair, Marko Sarstedt, Christian M. Ringle, Jeannette A. Mena. Journal of the Academy of Marketing Science, 2011
8,152 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/efdd8c8babf3f7cabed22f4d4477b569a90e6bef
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Marko Sarstedt
- Christian M. Ringle
- Joseph F. Hair
- Hiram Ting
- Jun-Hwa (Jacky) Cheah
- Jörg Henseler
- Florian Schuberth
- José L. Roldán
In Organizational Behavior and Human Resource Management
- Marko Sarstedt
- Christian M. Ringle
- Joseph F. Hair
- Jörg Henseler
- Jun-Hwa (Jacky) Cheah
- Hiram Ting
- Florian Schuberth
- Thurasamy Ramayah
Citations in the corpus
- Factors Influencing University Students’ Behavioral Intention to Use Generative Artificial Intelligence: Integrating the Theory of Planned Behavior and AI Literacy (2024, positive): “Following Hair et al. (2012), this study evaluated the model fit indices (see Table 5).”
- Religiosity, halal food consumption, and physical well-being: An extension of the TPB (2021, background): “Table 2 manifests the composite reliability (CR) exceeded the recommended value of 0.7 (Hair et al., 2012).”