Shihyi Chien

Marketing · 2011

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 5 citations into it

Whom Shihyi Chien trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Joffre Swait

Papers from Shihyi Chien's perspective

Ordered by how strongly the researchers Shihyi Chien trusts endorse each paper. Same corpus, a different order for every researcher.

1. Perceived value and its impact on choice behavior in a retail setting
2. Linking perceived value and loyalty in location‐based mobile services
3. Is Beauty Best? Highly versus Normally Attractive Models in Advertising
4. Assessing When Increased Media Weight of Real-World Advertisements Helps Sales
5. An examination on multiple celebrity endorsers in advertising
6. Customer relationship dynamics: Service quality and customer loyalty in the context of varying levels of customer expertise and switching costs
7. Brand Effects on Choice and Choice Set Formation Under Uncertainty
8. The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions
9. Services quality dimensions of Internet retailing: an exploratory analysis
10. Two sides to attitudinal commitment: The effect of calculative and loyalty commitment on enforcement mechanisms in distribution channels

Their papers

• The Influences of Perceived Value on Consumer Purchase Intention : The Moderating Effect of Advertising Endorser (2011) — 121 citations