Florent Girardin

Marketing · 2013–2015

A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Florent Girardin trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Andrew F. Hayes

Papers from Florent Girardin's perspective

Ordered by how strongly the researchers Florent Girardin trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
  2. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
  3. Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings
  4. Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims
  5. Preliminary development and validation of a measure of relationship authenticity.
  6. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
  7. The Authentic Personality: A Theoretical and Empirical Conceptualization and the Development of the Authenticity Scale
  8. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
  9. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
  10. Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Their papers