Managing seller-buyer new product development relationships for customized products: a contingency model based on transaction cost analysis and empirical test

By Rodney L. Stump, Gerard A. Athaide, Ashwin W. Joshi. 2002

148 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/4876035bba50b5c75a09ff329d4ebf2598e3478d